Marketing and distributing publicly engaged publications
Marketing and distribution will be shaped by earlier decisions about format, genre, platform, authorship, and audience. In the case of traditional formats like books and articles, project partners must consider how these will circulate and whether they will be accessible and affordable for the expected readers. The growing Open Access movement has made some academic content more widely available, aligning with both the spirit and methodologies of publicly engaged humanities work, but such works, like self-published books, can be difficult to find because they do not circulate in the predominant book retail system.
Publicizing and encouraging interaction with online publications will rely heavily on the authors’ networks and organizational or institutional resources. Librarians can play a key role through use of appropriate metadata, connection with existing OA networks, and collection of usage metrics while protecting users’ privacy.
